API & system integration

Stop copy-pasting
between systems.

The data is already there. It just lives in five places. We engineer custom middleware that synchronises your CRM, accounting, e-commerce, payments, and operations — with rate limiting, retries, and full auditability.

API
Layer
EmailOutlook
AccountingXero
CommerceShopify
InventoryCustom
The problem

The "data silo"
problem.

Each system you adopt was bought separately. Each one solves its own problem well. None of them know about each other. So your operations team becomes the integration layer — and your data drifts.

How we engineer the flow

Real engineering.
Not point-and-click.

No-code automation tools (Zapier, Make) have their place — but for any non-trivial integration, custom middleware wins on performance, error handling, and ownership.

Mapping & auth

OAuth flows, API key rotation, schema mapping between systems. Field-level transformations and business-rule validation.

Scripting & middleware

Custom transformation logic, queues, dead-letter handling, idempotency keys. Webhooks for real-time, batch jobs for end-of-day reconciliation.

Testing & rate limiting

Sandbox environments before production. Per-endpoint rate limiting that respects each vendor's quota. Exponential backoff on retries. Alerts when an integration starts failing.

Common patterns

Integrations
we ship often.

E-commerce → ERP Shopify/Woo/Magento orders flow into your warehouse and accounting in real time. Inventory deducts. Returns reconcile. Fraud signals propagate.
Payment → accounting Stripe/GoCardless/PayPal events post to Xero/QuickBooks/Sage with correct VAT, FX, fees, and refunds. End-of-month closes in hours, not days.
Lead → CRM Form submissions, calendar bookings, marketing event signals route into your CRM with attribution preserved. No more "where did this lead come from?"
AI enrichment Pipe records through an LLM for classification, summarisation, sentiment, or extraction before they land in their destination system. Cheap, fast, transparent.
Build vs. buy

Why custom code
vs Zapier?

Off-the-shelf automation tools

  • Per-task pricing — costs explode at any real volume
  • Black-box error handling; failures often silent
  • No bulk operations, no transactions, no idempotency
  • Vendor lock-in: rebuild from scratch if you switch
  • Logic limited to what their UI supports

Custom middleware

  • Fixed hosting cost, scales linearly with infrastructure
  • Full observability: logs, metrics, alerts, audit trail
  • Bulk operations, retries, idempotency, dead-letter queues
  • You own the codebase — portable across cloud providers
  • Any logic you can describe, we can build

Unify your
business.

Tell us which systems you're trying to connect. We'll scope a clean integration that won't fall over the first time the data goes weird.

Discuss integration →
Speak directly

Skip the sales team.
Talk to a Lead Engineer.

Tell us about your business bottleneck. If we can solve it, you'll know within 24 hours. If we can't, we'll tell you who can.

  • Response within 24 hours, weekdays
  • NDA available before any discussion
  • No obligation, no sales pitch
  • Direct line to senior technical staff
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